Please watch this presentation. It explains one of the ways in which the conglomerate Warner Bros marketed its product, The Lego Movie, by creating an ad break. The ad break is one of your required texts set by the exam board.
Warner Bros created ad breaks by changing original adverts that have already been made and they have legofied them to shows the same ad with Lego characters and Lego parts. The 4 advertisements were done for quite well known big brands such as , Confused.com, British Heart Foundation, BT and Premier Inn. This means that the adverts are likely to be seen by a large number of audience and are trusted brands, they will be able to connect the two and see how good the adverts look in Lego and inspire them to see the Lego movie. The advertise will be targeted to a large range of age groups, as young children will enjoy them and adults will enjoy them and find them funny , this is good as they will be the consumer of the product. The adverts also show everyday life and home life including health insurance this makes it relatable for the viewer.
At the end of each ad there is an advert for the Lego Movie itself, this reinforces the idea of it being about Lego and to remind the viewer that its not all about the advert being shown but also about Lego and to try and catch the viewers attention so they want to see the Lego Movie as well.
In the advert for the Lego Movie itself Emmit is portrayed as the main character who is a stereotype male role but there is also a show of Wild Style who is shown as a strong independent women, this could appeal to lots of people especially young girls who aspire to be that way.
